The key to success? Understand the candidate’s psychology!
Recruitment is a complex process. Its effectiveness is influenced by many factors. Above all, you need to understand the psychology of the candidate. How can understanding the needs and motivations of a potential employee help in effective recruitment?
How to assess candidates’ needs?
According to the Polish Language Dictionary, a ‘need’ is a ‘strongly felt desire’ or ‘something necessary for normal existence or proper functioning.’ In other words, it is the current state of a person or their organism characterized by the lack of certain conditions. In economics, it is understood as the subjectively perceived gap between the status quo and the desired state.
The concept of needs is closely associated with Maslow’s hierarchy, which classifies them from the most basic to higher-level ones. At the base of the pyramid are physiological needs, such as food, drink, and sleep. Next are safety needs, such as job stability and the absence of threats. Then we have belongingness needs (i.e., having relationships with others) and esteem needs (i.e., prestige, self-worth, advancement). At the top are self-actualization needs, which include personal development, fulfilling dreams, and self-improvement.
Candidates’ needs fit into this pyramid, but they are specific to each individual. How can you assess them?
The easiest way is to ask about them directly. The answer to the question, ‘What do you pay attention to when choosing a new job?’ will reveal whether the candidate is seeking stability or is willing to travel or go on business trips. By asking about their preferred work mode, you will find out whether they prefer to work in a team or independently. And inquiring about the most important qualities in a team or supervisor will help you understand what the candidate expects in their daily work, such as manager support or a good working atmosphere.
How to assess candidates’ motivation?
Motivation is defined as a state of readiness to take specific action. In other words, it is the process that initiates, directs, and sustains behaviors aimed at a particular goal.
A candidate’s motivation is the reason why they would consider a new job or workplace. Some of the most common motivations for candidates include:
- Advancement to a higher position,
- Salary increase,
- Broadly defined personal development (e.g., funding for courses, expanded job responsibilities),
- Better working tools.
Understanding the needs and motivations of a candidate = the possibility of personalization
When we understand a candidate’s needs and motivations, we can present them with an individually tailored offer focused on the aspects that matter most to them. This, in turn, increases the chances of a fruitful collaboration.
The psychology of a candidate says a lot about their character and attitude towards work. By learning what is important to them, we can predict what kind of employee they will be – whether they will fit into the company’s organizational culture, get along with the team, and achieve the business goals of the company.
Striving to understand the psychology of a candidate reflects positively on the employer. It can be considered an element of building an employer brand that facilitates navigation in the job market. A company that cares about candidates and employees is seen as reliable, professional, and trustworthy. This makes it easier to attract outstanding employees, which in turn contributes to its steady growth.
In today’s highly competitive job market, effective recruitment is a true art. A company that wants to hire the best talent must stand out from its competitors. Striving to understand the needs and motivations of candidates is the foundation that allows for creating tailored offers, significantly shortening the recruitment process, and optimizing expenses incurred for the entire process.
Experienced recruitment agencies can assist in the recruitment process. Agency specialists know what questions to ask during interviews to understand a candidate’s needs and motivations. They can draw relevant conclusions, which increases the chances of a successful recruitment process. Collaborating with an agency is a good solution!